Delivering a consistent retail refresh at scale
A structured retail delivery programme designed to maintain brand consistency while moving efficiently across multiple locations and markets.
Banana Republic’s Factory Store refresh programme was developed to create a more consistent and elevated brand experience across a diverse portfolio of locations. With stores operating in busy outlet centres and urban malls, the challenge was to deliver upgrades quickly, cleanly, and with minimal impact on day-to-day operations.
Athena Blue supported the programme through a standardised delivery approach that allowed work to progress at pace while remaining adaptable to local conditions. Clear communication with store teams, landlords, and vendors helped maintain momentum across sites and provided confidence as the programme scaled across two countries.
- Multi-country delivery: Coordinating works across the United States and Canada, each with different permitting and landlord requirements.
- Tight delivery windows: Maintaining a consistent 16-day schedule from mobilisation to turnover at every site.
- Programme consistency: Applying a uniform process while accommodating site-specific constraints.
- Financial control: Ensuring complete PO documentation and compliance records across all locations.
The programme delivered a steady cadence of store completions, with every location progressing through the refresh efficiently and on schedule.
Key outcomes include:
- Predictable delivery: All stores completed within the defined 16-day programme window.
- Consistent quality: Preferred contractors and standardised processes supporting uniform outcomes.
- Strong financial governance: Every site delivered with confirmed PO documentation and compliance records.
- Smooth handovers: Clear coordination with landlords and store teams supporting seamless transitions.
This project demonstrates how a disciplined, repeatable delivery model supports speed and consistency across large-scale retail refresh programmes, even when operating across multiple markets.
