Owl’s Eye View | Issue 17

Welcome to this month’s edition of Owl’s Eye View.

This issue unpacks a question we keep coming back to: what does it actually take to shape experiences that matter for people, for places, for organisations?

Below we explore how LinkedIn is using AI to strengthen its workplace sustainability programs, what it means for a hotel to truly belong to its location, and why a little intentional friction might be exactly what human connection needs right now.

As always, if any of these themes spark a conversation you’d like to have, we’d love to hear from you. contact us.


Retail

What does it take to roll out retail stores in 2026?

In Built to Scale, we bring together global retail, leasing and delivery expertise to reveal where delays really begin, and how disciplined teams are scaling without surprises in 2026.


Workplace

Why friction still matters

This month, Omar Ramirez, our Global Strategy Lead, led attendees at Tradeline’s Space Strategies Conference through how intentional friction is becoming a powerful lever for deliberate workplace connection.


Hotel

This month in The Vantage

From a restored brewery in San Antonio’s Pearl District to a surf culture hub on Australia’s New South Wales coast, we explore how these properties are building community through experience.



Explore how LinkedIn is using AI in sustainability

Earlier this month, our sustainability specialists Claire Holton and Beatriz Liger spoke with Zyeta about their work using AI to support sustainability outcomes across LinkedIn’s workplace programs.

Guests

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Your specialist in Retail, Workplace and Hotel

At Athena Blue, we offer full project management together with embedded specialist strategy and change management, to drive meaningful outcomes. We offer the very best of a global skillset, delivered locally.